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Social Media Week 2012: Love, Personalization and the Death of Serendipity

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Ah, love. Each February 14 we celebrate all things love in remembrance of St. Valentine, a priest who (literally) lost his head over the emotion. Emotions aren't logical, but somehow today's online dating sites think it is -- and personalization of our total online experience threatens to deprive us of something special. See what I mean.

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